# DESIGN STATEMENT OF WORK

> **Disclaimer — not legal advice.** This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use

**SOW reference:** [SOW-NUMBER]  |  **Date:** [DATE]
**Designer / studio:** [YOUR BUSINESS NAME] ("Designer")  |  **Client:** [CLIENT LEGAL NAME] ("Client")
**Governing agreement:** [DESIGN CONTRACT / MSA AND DATE]
**Named approver:** [CLIENT APPROVER NAME], [TITLE] — the only person whose feedback counts as a revision round.

## 1. Project summary

**Project:** [e.g. visual identity and launch collateral for [BRAND]]
**Purpose:** [WHAT THE DESIGN NEEDS TO DO — e.g. position the brand for corporate buyers ahead of [EVENT]]
**Linked creative brief:** [BRIEF NAME / DATE], which sets audience, message and tone.

## 2. Deliverables

| # | Deliverable | Qty | Dimensions / specs | Final formats | Source files included |
| --- | --- | --- | --- | --- | --- |
| 1 | [Primary logo + secondary lockup + icon] | 1 set | Vector | SVG, PDF, PNG (light and dark) | [ ] Yes  [ ] No |
| 2 | [Brand guidelines] | 1 | [N] pages, A4 / Letter | PDF | [ ] Yes  [ ] No |
| 3 | [Business card] | 1 design, [N] names | [85 x 55 mm / 3.5 x 2 in] + [3] mm bleed | Print-ready PDF, CMYK | [ ] Yes  [ ] No |
| 4 | [Presentation template] | [N] master layouts | 16:9 | [PPTX / KEYNOTE / GOOGLE SLIDES] | Yes (editable by definition) |
| 5 | [Social media templates] | [N] | [1080 x 1350, 1080 x 1920] | [PNG + editable FILE TYPE] | [ ] Yes  [ ] No |
| 6 | [DELIVERABLE] | [N] | [SPECS] | [FORMATS] | [ ] Yes  [ ] No |

Anything not listed is out of scope and handled under section 9.

## 3. Process and stages

| Stage | What the Designer does | What the Client receives | Client action |
| --- | --- | --- | --- |
| 1. Research | Review brief, competitors, existing assets | Mood board of [N] directions | Choose one direction |
| 2. Concepts | Develop initial concepts | [N] concepts for deliverable 1 | Select one concept |
| 3. Refinement | Develop the chosen concept | Revised concept | Consolidated feedback per round |
| 4. Roll-out | Apply the approved concept to deliverables 2 to [N] | Drafts of each deliverable | Consolidated feedback per round |
| 5. Final artwork | Prepare production files | All final files per section 2 | Written final approval |

## 4. Concepts and revision rounds

4.1 **Concepts:** [N] initial concepts for [DELIVERABLE]; [1] direction for each other deliverable.
4.2 **Revision rounds included:** [2] per deliverable after concept selection.
4.3 **A round** is one consolidated list of feedback from the named approver, sent within [3] business days of the Designer's submission. Feedback received after that window is held for the next round.
4.4 **A revision** adjusts the approved concept (color, type, spacing, imagery, copy placement). Abandoning the approved concept for a new direction is a change request.
4.5 **Extra rounds:** [CURRENCY] [AMOUNT] per round or [CURRENCY] [RATE] per hour.

## 5. Usage rights for these deliverables

On payment in full, the Client may use the final deliverables for:

- **Media:** [ ] Digital and social  [ ] Print collateral  [ ] Paid advertising  [ ] Out-of-home  [ ] Merchandise  [ ] Packaging
- **Territory:** [WORLDWIDE / REGIONS]
- **Term:** [PERPETUAL / N YEARS]
- **Exclusivity:** [ ] Exclusive to the Client  [ ] Non-exclusive (applies to illustration or template elements only)

Unused concepts and sketches remain the Designer's property. The Designer may show final work in a portfolio [after the public launch date / not before DATE / not at all].

## 6. Fonts, stock and third-party assets

| Asset | Purchased by | Licensed to | Cost |
| --- | --- | --- | --- |
| [TYPEFACE] | [CLIENT / DESIGNER] | [CLIENT] | [CURRENCY] [AMOUNT] or included |
| [STOCK IMAGES, N] | [CLIENT / DESIGNER] | [CLIENT] | [CURRENCY] [AMOUNT] |

To edit source files, the Client needs its own license for any commercial typefaces used.

## 7. Client inputs

| Input | Due date |
| --- | --- |
| Signed creative brief | [DATE] |
| Existing logo files and guidelines | [DATE] |
| Final copy for all deliverables | [DATE] |
| Photography or product shots | [DATE] |
| Printer specifications (if printing) | Before stage 5 |

Late inputs move the schedule by the same number of business days.

## 8. Print and production

[ ] Designer supplies print-ready files only. The Client manages the printer.
[ ] Designer manages printing: quotes from [N] printers, one hard-copy proof check, print cost re-charged at cost plus [X]% handling.
Color proofing: [ ] Screen PDF only  [ ] Printed proof at Client's cost.

## 9. Schedule, fees and change requests

| Stage | Target date | Fee | Invoice trigger |
| --- | --- | --- | --- |
| Deposit | On signature | [CURRENCY] [AMOUNT] ([X]%) | SOW signed |
| Concepts presented | [DATE] | [CURRENCY] [AMOUNT] | Concept selected |
| Roll-out drafts | [DATE] | [CURRENCY] [AMOUNT] | Drafts delivered |
| Final artwork | [DATE] | [CURRENCY] [AMOUNT] | Final approval |
| **Total** | | **[CURRENCY] [TOTAL]** | |

Final files are released on receipt of the final payment. Added deliverables, extra concepts, new directions or broader usage are quoted in writing before work starts.

| # | Date | Change | Fee impact | Date impact | Approved by |
| --- | --- | --- | --- | --- | --- |
| 1 | [DATE] | [DESCRIPTION] | [CURRENCY] [AMOUNT] | [+N days] | [NAME] |

## 10. Acceptance

| Designer | Client |
| --- | --- |
| Signature: ____________________ | Signature: ____________________ |
| Name: [NAME] | Name: [NAME], [TITLE] |
| Date: [DATE] | Date: [DATE] |

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### How to use this template

1. Complete section 2 row by row; if you cannot name the format and size, the deliverable is not ready to price.
2. Name a single approver at the top and repeat the round definition in your concept presentation email.
3. Decide your source-file and usage positions before the call, not during it.
4. Delete section 8 options that do not apply.

*Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.*