DESIGN STATEMENT OF WORK ======================== Disclaimer — not legal advice. This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use SOW reference: [SOW-NUMBER] | Date: [DATE] Designer / studio: [YOUR BUSINESS NAME] ("Designer") | Client: [CLIENT LEGAL NAME] ("Client") Governing agreement: [DESIGN CONTRACT / MSA AND DATE] Named approver: [CLIENT APPROVER NAME], [TITLE] — the only person whose feedback counts as a revision round. 1. Project summary ------------------ Project: [e.g. visual identity and launch collateral for [BRAND]] Purpose: [WHAT THE DESIGN NEEDS TO DO — e.g. position the brand for corporate buyers ahead of [EVENT]] Linked creative brief: [BRIEF NAME / DATE], which sets audience, message and tone. 2. Deliverables --------------- # | Deliverable | Qty | Dimensions / specs | Final formats | Source files included - | ---------------------------------------- | ------------------- | ---------------------------------------- | -------------------------------- | ---------------------------- 1 | [Primary logo + secondary lockup + icon] | 1 set | Vector | SVG, PDF, PNG (light and dark) | [ ] Yes [ ] No 2 | [Brand guidelines] | 1 | [N] pages, A4 / Letter | PDF | [ ] Yes [ ] No 3 | [Business card] | 1 design, [N] names | [85 x 55 mm / 3.5 x 2 in] + [3] mm bleed | Print-ready PDF, CMYK | [ ] Yes [ ] No 4 | [Presentation template] | [N] master layouts | 16:9 | [PPTX / KEYNOTE / GOOGLE SLIDES] | Yes (editable by definition) 5 | [Social media templates] | [N] | [1080 x 1350, 1080 x 1920] | [PNG + editable FILE TYPE] | [ ] Yes [ ] No 6 | [DELIVERABLE] | [N] | [SPECS] | [FORMATS] | [ ] Yes [ ] No Anything not listed is out of scope and handled under section 9. 3. Process and stages --------------------- Stage | What the Designer does | What the Client receives | Client action ---------------- | --------------------------------------------------- | ------------------------------ | ------------------------------- 1. Research | Review brief, competitors, existing assets | Mood board of [N] directions | Choose one direction 2. Concepts | Develop initial concepts | [N] concepts for deliverable 1 | Select one concept 3. Refinement | Develop the chosen concept | Revised concept | Consolidated feedback per round 4. Roll-out | Apply the approved concept to deliverables 2 to [N] | Drafts of each deliverable | Consolidated feedback per round 5. Final artwork | Prepare production files | All final files per section 2 | Written final approval 4. Concepts and revision rounds ------------------------------- 4.1 Concepts: [N] initial concepts for [DELIVERABLE]; [1] direction for each other deliverable. 4.2 Revision rounds included: [2] per deliverable after concept selection. 4.3 A round is one consolidated list of feedback from the named approver, sent within [3] business days of the Designer's submission. Feedback received after that window is held for the next round. 4.4 A revision adjusts the approved concept (color, type, spacing, imagery, copy placement). Abandoning the approved concept for a new direction is a change request. 4.5 Extra rounds: [CURRENCY] [AMOUNT] per round or [CURRENCY] [RATE] per hour. 5. Usage rights for these deliverables -------------------------------------- On payment in full, the Client may use the final deliverables for: - Media: [ ] Digital and social [ ] Print collateral [ ] Paid advertising [ ] Out-of-home [ ] Merchandise [ ] Packaging - Territory: [WORLDWIDE / REGIONS] - Term: [PERPETUAL / N YEARS] - Exclusivity: [ ] Exclusive to the Client [ ] Non-exclusive (applies to illustration or template elements only) Unused concepts and sketches remain the Designer's property. The Designer may show final work in a portfolio [after the public launch date / not before DATE / not at all]. 6. Fonts, stock and third-party assets -------------------------------------- Asset | Purchased by | Licensed to | Cost ----------------- | ------------------- | ----------- | ------------------------------- [TYPEFACE] | [CLIENT / DESIGNER] | [CLIENT] | [CURRENCY] [AMOUNT] or included [STOCK IMAGES, N] | [CLIENT / DESIGNER] | [CLIENT] | [CURRENCY] [AMOUNT] To edit source files, the Client needs its own license for any commercial typefaces used. 7. Client inputs ---------------- Input | Due date ------------------------------------ | -------------- Signed creative brief | [DATE] Existing logo files and guidelines | [DATE] Final copy for all deliverables | [DATE] Photography or product shots | [DATE] Printer specifications (if printing) | Before stage 5 Late inputs move the schedule by the same number of business days. 8. Print and production ----------------------- [ ] Designer supplies print-ready files only. The Client manages the printer. [ ] Designer manages printing: quotes from [N] printers, one hard-copy proof check, print cost re-charged at cost plus [X]% handling. Color proofing: [ ] Screen PDF only [ ] Printed proof at Client's cost. 9. Schedule, fees and change requests ------------------------------------- Stage | Target date | Fee | Invoice trigger ------------------ | ------------ | -------------------------- | ---------------- Deposit | On signature | [CURRENCY] [AMOUNT] ([X]%) | SOW signed Concepts presented | [DATE] | [CURRENCY] [AMOUNT] | Concept selected Roll-out drafts | [DATE] | [CURRENCY] [AMOUNT] | Drafts delivered Final artwork | [DATE] | [CURRENCY] [AMOUNT] | Final approval Total | | [CURRENCY] [TOTAL] | Final files are released on receipt of the final payment. Added deliverables, extra concepts, new directions or broader usage are quoted in writing before work starts. # | Date | Change | Fee impact | Date impact | Approved by - | ------ | ------------- | ------------------- | ----------- | ----------- 1 | [DATE] | [DESCRIPTION] | [CURRENCY] [AMOUNT] | [+N days] | [NAME] 10. Acceptance -------------- Designer | Client ------------------------------- | ------------------------------- Signature: ____________________ | Signature: ____________________ Name: [NAME] | Name: [NAME], [TITLE] Date: [DATE] | Date: [DATE] ------------------------------------------------------------ How to use this template 1. Complete section 2 row by row; if you cannot name the format and size, the deliverable is not ready to price. 2. Name a single approver at the top and repeat the round definition in your concept presentation email. 3. Decide your source-file and usage positions before the call, not during it. 4. Delete section 8 options that do not apply. Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.