# LOGO DESIGN PROPOSAL

> **Disclaimer — not legal advice.** This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use

**Prepared for:** [CLIENT CONTACT NAME], [CLIENT BUSINESS NAME]
**Prepared by:** [YOUR NAME / STUDIO NAME], [YOUR EMAIL]
**Date:** [DATE]  |  **Proposal ref:** [PROPOSAL NUMBER]  |  **Valid until:** [EXPIRY DATE]

## 1. Summary

[ONE PARAGRAPH. Example: "[CLIENT BUSINESS NAME] is a [TYPE OF BUSINESS] opening in [LOCATION] in [MONTH]. It needs a logo that works on signage, packaging and a small social avatar, and that feels [THREE ADJECTIVES FROM DISCOVERY]. This proposal covers the design of one primary logo with its variations and a complete file package."]

**Where the logo will be used:** [SIGNAGE / PACKAGING / WEBSITE / SOCIAL / VEHICLES / MERCHANDISE / EMBROIDERY]
**Logo type preferred:** [WORDMARK / SYMBOL + WORDMARK / EMBLEM / OPEN TO RECOMMENDATION]
**Total fee:** [CURRENCY] [TOTAL FEE]

## 2. Discovery

| Step | What happens |
| --- | --- |
| Questionnaire | You complete a short [LOGO DESIGN BRIEF] covering audience, values, competitors and must-avoid ideas |
| Discovery call | [45] minutes to go through answers and references |
| Competitor review | I review [NUMBER] competitor and category marks |
| Moodboard | One page of visual references, approved before sketching |

## 3. Concepts

- I explore directions in sketch form and present **[2–3] developed concepts**.
- Each concept is shown in black and white and in color, and mocked up on [NUMBER] real applications such as [SIGN / CARD / AVATAR / PACKAGING].
- Each concept comes with a short rationale explaining the idea.
- You choose **one concept** to move into refinement.

A request for entirely new concepts after presentation is an additional concept round, priced in section 7.

## 4. Refinement

- **[2] refinement rounds** on the chosen concept.
- A round is one consolidated set of written feedback from your approver, [APPROVER NAME].
- Combining elements from different concepts counts as one round.
- Before final delivery I test the logo at small sizes, in one color, reversed on dark backgrounds and in [SPECIFIC CONSTRAINT, E.G. EMBROIDERY OR A NARROW HEADER].

## 5. Final file package

| Version | Color variations | File formats |
| --- | --- | --- |
| Primary logo | Full color, black, white | [VECTOR FORMAT], SVG, PNG (transparent), PDF |
| Secondary / stacked logo | Full color, black, white | [VECTOR FORMAT], SVG, PNG, PDF |
| Icon / symbol | Full color, black, white | [VECTOR FORMAT], SVG, PNG |
| Favicon and social avatar | Full color | PNG at [SIZES] |

**Also included:** a one-page logo sheet showing clear space, minimum size, color values ([COLOR CODES]) and the typeface used.

## 6. Not included

The following are outside this proposal and can be quoted separately:

- Full brand identity system and brand guidelines document
- Stationery, signage files, packaging layouts or merchandise artwork
- Website design or social media templates
- Trademark search or registration
- Font licenses beyond [FONT NAME / NONE]

## 7. Investment

| Item | Amount |
| --- | --- |
| Discovery and moodboard | [CURRENCY] [AMOUNT] |
| Concept development ([2–3] concepts) | [CURRENCY] [AMOUNT] |
| Refinement ([2] rounds) and testing | [CURRENCY] [AMOUNT] |
| Final file package and logo sheet | [CURRENCY] [AMOUNT] |
| **Total** (excluding [TAX] where applicable) | **[CURRENCY] [TOTAL FEE]** |

**Add-ons**

| Add-on | Price |
| --- | --- |
| Additional concept round ([NUMBER] new concepts) | [CURRENCY] [AMOUNT] |
| Additional refinement round | [CURRENCY] [AMOUNT] |
| Animated logo for video or web | [CURRENCY] [AMOUNT] |
| Business card design | [CURRENCY] [AMOUNT] |

**Payment schedule**

| Payment | Trigger | Amount |
| --- | --- | --- |
| Deposit ([PERCENT]%) | On acceptance, before discovery starts | [CURRENCY] [AMOUNT] |
| Balance | On approval of the final logo, before files are released | [CURRENCY] [AMOUNT] |

## 8. Timeline

| Stage | Target date |
| --- | --- |
| Deposit and questionnaire received | [DATE] |
| Discovery call | [DATE] |
| Moodboard approved | [DATE] |
| Concept presentation | [DATE] |
| Refinement round 1 | [DATE] |
| Refinement round 2 | [DATE] |
| Final files delivered | [DATE] |

Dates depend on feedback within [3] business days at each stage.

## 9. Ownership and trademarks

- Ownership of the final chosen logo transfers to [CLIENT BUSINESS NAME] on payment of the final invoice in full.
- Concepts and sketches that were not chosen remain the property of the designer.
- I will create an original design and will not knowingly copy existing marks. I do not provide trademark clearance. I recommend you search and register the mark with a qualified trademark professional.
- I may show the final logo and the process in my portfolio after [LAUNCH DATE] unless you ask otherwise in writing.

## 10. Acceptance

| Client | Designer |
| --- | --- |
| Signature: ____________________ | Signature: ____________________ |
| Name: [CLIENT SIGNATORY NAME] | Name: [YOUR NAME] |
| Business: [CLIENT LEGAL NAME] | Business: [YOUR BUSINESS NAME] |
| Date: [DATE] | Date: [DATE] |

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### How to use this template

1. Fill in "Where the logo will be used" from the discovery call. It drives the versions in section 5.
2. Keep the concept count to two or three and say how new concept requests are priced.
3. Remove any file format the client will not use, and add one for special uses like embroidery.
4. Leave section 6 in. It is the easiest way to introduce a branding project.
5. Release final vector files only after the balance clears.

*Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.*