COMMERCIAL PHOTOGRAPHY PROPOSAL =============================== Disclaimer — not legal advice. This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use Prepared for: [CLIENT CONTACT NAME], [CLIENT COMPANY NAME] Prepared by: [YOUR NAME / STUDIO NAME], [YOUR EMAIL], [YOUR PHONE] Date: [DATE] | Proposal ref: [PROPOSAL NUMBER] | Valid until: [EXPIRY DATE] 1. Shoot purpose ---------------- [ONE PARAGRAPH. Example: "[CLIENT COMPANY] is launching a new website and needs a library of consistent brand images showing the team at work, the studio space and [NUMBER] signature products. The images will be used on the website, in organic social posts and in a printed brochure."] Shoot type: [BRAND LIFESTYLE / PRODUCT / HEADSHOTS / FOOD / INTERIORS / EVENT / EDITORIAL] Look and references: [MOODBOARD LINK OR DESCRIPTION] Total: [CURRENCY] [TOTAL] 2. Shot list and image count ---------------------------- # | Shot / product | Setup | Angles or variations | Priority - | ----------------------- | ---------------------------- | -------------------- | ------------ 1 | [E.G. TEAM AT WORK] | [ON LOCATION, NATURAL LIGHT] | [NUMBER] | Must have 2 | [E.G. FOUNDER PORTRAIT] | [ENVIRONMENTAL] | [NUMBER] | Must have 3 | [PRODUCT x NUMBER] | [WHITE BACKGROUND / STYLED] | [NUMBER] per product | Must have 4 | [E.G. DETAIL SHOTS] | [MACRO] | [NUMBER] | Nice to have Final images included: [NUMBER] retouched images. Headshots (if applicable): [NUMBER] people, [NUMBER] minutes each, [NUMBER] final images per person. Shots added on the day are captured if time allows and charged at [CURRENCY] [AMOUNT] per final image. 3. Shoot details ---------------- Item | Detail ----------------- | --------------------------------------------------------- Date | [SHOOT DATE] Duration | [HALF DAY (up to [4] hours) / FULL DAY (up to [8] hours)] Location | [CLIENT PREMISES / STUDIO / LOCATION ADDRESS] Client attendees | [NAME], who can approve shots on the day Arrival and setup | [TIME], with access to power and a changing area 4. Crew, styling and equipment ------------------------------ Item | Included | Cost --------------------------------- | ---------- | ------------------- Photographer | Yes | In creative fee Assistant / digital tech | [YES / NO] | [CURRENCY] [AMOUNT] Stylist (props / wardrobe / food) | [YES / NO] | [CURRENCY] [AMOUNT] Hair and makeup | [YES / NO] | [CURRENCY] [AMOUNT] Studio hire | [YES / NO] | [CURRENCY] [AMOUNT] Lighting and backdrop | Yes | Included Props | [BUDGET] | At cost 5. Post-production and delivery ------------------------------- 1. Proof gallery of unedited selects within [NUMBER] business days of the shoot. 2. Client selection of [NUMBER] images within [5] business days. 3. Retouching of selected images: - Standard: color and exposure correction, cropping, minor clean-up. Included. - Advanced: skin retouching, object removal, compositing, background replacement. [CURRENCY] [AMOUNT] per image. 4. Delivery of final images within [NUMBER] business days of selection, via [ONLINE GALLERY / DOWNLOAD LINK]. Formats: high-resolution JPG ([COLOR PROFILE]) and web-sized JPG. [TIFF / RAW FILES: NOT INCLUDED / AVAILABLE ON REQUEST FOR [CURRENCY] [AMOUNT]]. 6. Usage license ---------------- Term | Granted --------------- | ------------------------------------------------------------------------------------------------ Media | [WEBSITE / ORGANIC SOCIAL / EMAIL / PRINT BROCHURE / PAID ADVERTISING / PACKAGING / OUT OF HOME] Territory | [COUNTRY / REGION / WORLDWIDE] Duration | [NUMBER] years from first use / perpetual Exclusivity | [NON-EXCLUSIVE / EXCLUSIVE IN [CATEGORY]] Third-party use | [NOT PERMITTED / PERMITTED FOR [PARTNERS / RESELLERS]] - The license starts when the final invoice is paid in full. - Copyright remains with the photographer unless a separate assignment is agreed. - Use outside these terms requires an extended license, quoted on request. - I may use images in my portfolio and self-promotion after [DATE / CLIENT LAUNCH] unless an embargo is agreed. 7. Releases ----------- - Recognizable people who are not professional models sign a [MODEL RELEASE FORM] before being photographed. Collected by [PHOTOGRAPHER / CLIENT]. - Private property not owned by the client requires a property release, collected by [WHO]. - Professional models and talent are booked with usage terms that match section 6. 8. Fees and expenses -------------------- Item | Amount ------------------------------------------------------ | ------------------- Pre-production (planning call, shot list) | [CURRENCY] [AMOUNT] Creative fee ([HALF / FULL] day) | [CURRENCY] [AMOUNT] Usage license as in section 6 | [CURRENCY] [AMOUNT] Post-production ([NUMBER] images, standard retouching) | [CURRENCY] [AMOUNT] Crew and styling (section 4) | [CURRENCY] [AMOUNT] Expenses: studio, props, travel | [CURRENCY] [AMOUNT] Total (excluding [TAX] where applicable) | [CURRENCY] [TOTAL] Payment schedule Payment | Trigger | Amount ------------------------ | ------------------------------- | ------------------- Booking fee ([PERCENT]%) | On acceptance, secures the date | [CURRENCY] [AMOUNT] Balance | On delivery of final images | [CURRENCY] [AMOUNT] 9. Cancellation and weather --------------------------- - Postponement more than [NUMBER] days before the shoot: booking fee transfers to a new date within [NUMBER] months. - Cancellation inside [NUMBER] days: booking fee retained plus non-refundable third-party costs. - Outdoor shoots: if weather prevents the shoot, we agree a new date at no extra creative fee. Third-party costs already incurred are payable. - Overtime beyond the booked duration: [CURRENCY] [AMOUNT] per hour. 10. Acceptance -------------- Client | Photographer ------------------------------- | ------------------------------- Signature: ____________________ | Signature: ____________________ Name: [CLIENT SIGNATORY NAME] | Name: [YOUR NAME] Company: [CLIENT LEGAL NAME] | Business: [YOUR BUSINESS NAME] Date: [DATE] | Date: [DATE] ------------------------------------------------------------ How to use this template 1. Ask how the images will be used before you price. The answer sets the license in section 6. 2. Set a final image count. Remove the headshot line if it does not apply. 3. Get the shot list in section 2 approved before the shoot date. 4. Decide who collects model and property releases. 5. Pair with a [PHOTOGRAPHY CONTRACT] for full copyright and liability terms. Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.