# SEO PROPOSAL

> **Disclaimer — not legal advice.** This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use

**Prepared for:** [CLIENT CONTACT NAME], [CLIENT COMPANY NAME]
**Website:** [DOMAIN]
**Prepared by:** [YOUR NAME / AGENCY NAME], [YOUR EMAIL]
**Date:** [DATE]  |  **Proposal ref:** [PROPOSAL NUMBER]  |  **Valid until:** [EXPIRY DATE]

## 1. Where the site stands today

[ONE PARAGRAPH FROM YOUR PRELIMINARY REVIEW. Example: "[DOMAIN] receives most of its organic traffic from brand searches. Its service pages rank for few non-brand terms, several key pages share the same title, and mobile pages load slowly. Competitors such as [COMPETITOR] publish guides that rank for the questions your customers ask before buying."]

| Indicator | Current figure | Source |
| --- | --- | --- |
| Monthly organic sessions | [NUMBER] | [ANALYTICS TOOL], [DATE RANGE] |
| Share of organic traffic from brand terms | [PERCENT]% | [SOURCE] |
| Pages receiving organic traffic | [NUMBER] | [SOURCE] |
| Leads / sales from organic | [NUMBER] | [SOURCE] |

## 2. Goals

| Goal | Measure | Review point |
| --- | --- | --- |
| [GOAL 1, E.G. MORE NON-BRAND TRAFFIC TO SERVICE PAGES] | Organic sessions to [PAGE GROUP] | Month 3 and month 6 |
| [GOAL 2, E.G. MORE ENQUIRIES FROM ORGANIC SEARCH] | Form submissions from organic | Month 6 |
| [GOAL 3, E.G. VISIBILITY FOR [TOPIC]] | Positions for [NUMBER] tracked queries | Monthly |

## 3. Phase 1: SEO audit (fixed fee)

| Area | What I review |
| --- | --- |
| Technical | Crawlability, indexing, site speed, mobile usability, structured data, redirects, duplicate content |
| On-page | Titles, descriptions, headings, internal links, thin or overlapping pages |
| Content | Existing content against search demand, gaps, pages to consolidate |
| Keywords and competitors | [NUMBER] competitors, topic clusters, search intent |
| Authority | Backlink profile and referring domains compared with competitors |
| Local (if relevant) | Business profile, citations, location pages |

**Deliverable:** audit report with a prioritized action plan (impact vs effort), presented on a [60]-minute call.
**Timing:** [NUMBER] weeks from access being granted.

## 4. Phase 2: Monthly program

**Workstreams**

- **Technical SEO:** implement or brief fixes from the audit, monitor indexing and errors.
- **On-page optimization:** improve existing pages for target topics and internal linking.
- **Content:** plan, write or brief new pages and articles for target topics.
- **Authority building:** [DIGITAL PR / OUTREACH / PARTNER CONTENT], no paid links.
- **Local search:** [BUSINESS PROFILE UPDATES / REVIEWS GUIDANCE / LOCATION PAGES] (if relevant).

**Monthly deliverables**

| Deliverable | Starter | Growth | Scale |
| --- | --- | --- | --- |
| Technical fixes implemented or briefed | Up to [5] | Up to [10] | Up to [15] |
| Existing pages optimized | [2] | [4] | [8] |
| New articles or pages ([WORD RANGE] words) | [1] | [2] | [4] |
| Outreach or PR campaigns | – | [1] | [2] |
| Monthly report and call | Yes | Yes | Yes |
| **Monthly fee** | **[CURRENCY] [AMOUNT]** | **[CURRENCY] [AMOUNT]** | **[CURRENCY] [AMOUNT]** |

Deliverables are equivalent to roughly [NUMBER] hours per month for the selected tier and may be rebalanced between workstreams by written agreement.

## 5. Target topics

| Topic group | Example queries | Priority page | Business value |
| --- | --- | --- | --- |
| [TOPIC 1] | [QUERY], [QUERY] | [URL] | [HIGH / MEDIUM] |
| [TOPIC 2] | [QUERY], [QUERY] | [URL OR NEW PAGE] | [HIGH / MEDIUM] |
| [TOPIC 3] | [QUERY], [QUERY] | [URL OR NEW PAGE] | [HIGH / MEDIUM] |

The final list is confirmed after the audit.

## 6. Reporting

Sent by the [DAY] of each month:

- Organic sessions, conversions and revenue (where tracked) by page group
- Tracked query positions for target topics
- Work completed against the deliverables table
- Technical issues found and fixed
- Plan for next month

## 7. Access and dependencies

| What I need | From | By |
| --- | --- | --- |
| Search console access | [CLIENT] | [DATE] |
| Analytics access with conversion tracking | [CLIENT] | [DATE] |
| CMS editor access | [CLIENT] | [DATE] |
| Developer contact for technical fixes | [CLIENT / DEVELOPER NAME] | [DATE] |
| Content approval contact | [NAME] | [DATE] |

**Implementation:** [I IMPLEMENT CHANGES DIRECTLY IN THE CMS / I BRIEF CHANGES TO YOUR DEVELOPER, WHO IMPLEMENTS THEM WITHIN [NUMBER] BUSINESS DAYS]. Delays in access or implementation delay results.

## 8. What I cannot guarantee

Search engines decide rankings and change their systems often. I cannot guarantee specific positions, traffic levels or revenue. I commit to delivering the work described in this proposal each month, reporting on it honestly, and adjusting the plan based on what the data shows. I will not use tactics that break search engine guidelines, such as buying links.

## 9. Investment and term

| Item | Amount |
| --- | --- |
| Phase 1: SEO audit (one-time) | [CURRENCY] [AMOUNT] |
| Phase 2: Monthly program, [TIER] tier | [CURRENCY] [AMOUNT] / month |
| Content writing beyond tier | [CURRENCY] [AMOUNT] per article |
| Additional hours | [CURRENCY] [HOURLY RATE] |

- **Billing:** audit fee on acceptance. Monthly fee invoiced in advance on the [DAY] of each month, due within [NUMBER] days.
- **Minimum term:** [6] months from the start of Phase 2, then rolling monthly with [30] days' written notice.
- **Tools:** SEO tool subscriptions are [INCLUDED / BILLED AT COST].
- **Ownership:** all content and recommendations delivered belong to the client on payment.
- Full terms are in the attached [RETAINER AGREEMENT].

## 10. Acceptance

**Selected tier:** [ ] Starter  [ ] Growth  [ ] Scale

| Client | SEO consultant |
| --- | --- |
| Signature: ____________________ | Signature: ____________________ |
| Name: [CLIENT SIGNATORY NAME] | Name: [YOUR NAME] |
| Company: [CLIENT LEGAL NAME] | Business: [YOUR BUSINESS NAME] |
| Date: [DATE] | Date: [DATE] |

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### How to use this template

1. Fill section 1 with real numbers from a quick review. Generic opening paragraphs lose SEO deals.
2. Offer three tiers in section 4 so the client chooses volume, not whether to buy.
3. Leave section 8 in, word for word if you like.
4. Get access dates agreed before you set the start date.
5. Revisit target topics after the audit and confirm them in writing.

*Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.*