SEO PROPOSAL ============ Disclaimer — not legal advice. This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use Prepared for: [CLIENT CONTACT NAME], [CLIENT COMPANY NAME] Website: [DOMAIN] Prepared by: [YOUR NAME / AGENCY NAME], [YOUR EMAIL] Date: [DATE] | Proposal ref: [PROPOSAL NUMBER] | Valid until: [EXPIRY DATE] 1. Where the site stands today ------------------------------ [ONE PARAGRAPH FROM YOUR PRELIMINARY REVIEW. Example: "[DOMAIN] receives most of its organic traffic from brand searches. Its service pages rank for few non-brand terms, several key pages share the same title, and mobile pages load slowly. Competitors such as [COMPETITOR] publish guides that rank for the questions your customers ask before buying."] Indicator | Current figure | Source ----------------------------------------- | -------------- | ------------------------------ Monthly organic sessions | [NUMBER] | [ANALYTICS TOOL], [DATE RANGE] Share of organic traffic from brand terms | [PERCENT]% | [SOURCE] Pages receiving organic traffic | [NUMBER] | [SOURCE] Leads / sales from organic | [NUMBER] | [SOURCE] 2. Goals -------- Goal | Measure | Review point ------------------------------------------------------ | -------------------------------------- | ------------------- [GOAL 1, E.G. MORE NON-BRAND TRAFFIC TO SERVICE PAGES] | Organic sessions to [PAGE GROUP] | Month 3 and month 6 [GOAL 2, E.G. MORE ENQUIRIES FROM ORGANIC SEARCH] | Form submissions from organic | Month 6 [GOAL 3, E.G. VISIBILITY FOR [TOPIC]] | Positions for [NUMBER] tracked queries | Monthly 3. Phase 1: SEO audit (fixed fee) --------------------------------- Area | What I review ------------------------ | --------------------------------------------------------------------------------------------------- Technical | Crawlability, indexing, site speed, mobile usability, structured data, redirects, duplicate content On-page | Titles, descriptions, headings, internal links, thin or overlapping pages Content | Existing content against search demand, gaps, pages to consolidate Keywords and competitors | [NUMBER] competitors, topic clusters, search intent Authority | Backlink profile and referring domains compared with competitors Local (if relevant) | Business profile, citations, location pages Deliverable: audit report with a prioritized action plan (impact vs effort), presented on a [60]-minute call. Timing: [NUMBER] weeks from access being granted. 4. Phase 2: Monthly program --------------------------- Workstreams - Technical SEO: implement or brief fixes from the audit, monitor indexing and errors. - On-page optimization: improve existing pages for target topics and internal linking. - Content: plan, write or brief new pages and articles for target topics. - Authority building: [DIGITAL PR / OUTREACH / PARTNER CONTENT], no paid links. - Local search: [BUSINESS PROFILE UPDATES / REVIEWS GUIDANCE / LOCATION PAGES] (if relevant). Monthly deliverables Deliverable | Starter | Growth | Scale ------------------------------------------ | ------------------- | ------------------- | ------------------- Technical fixes implemented or briefed | Up to [5] | Up to [10] | Up to [15] Existing pages optimized | [2] | [4] | [8] New articles or pages ([WORD RANGE] words) | [1] | [2] | [4] Outreach or PR campaigns | – | [1] | [2] Monthly report and call | Yes | Yes | Yes Monthly fee | [CURRENCY] [AMOUNT] | [CURRENCY] [AMOUNT] | [CURRENCY] [AMOUNT] Deliverables are equivalent to roughly [NUMBER] hours per month for the selected tier and may be rebalanced between workstreams by written agreement. 5. Target topics ---------------- Topic group | Example queries | Priority page | Business value ----------- | ---------------- | ----------------- | --------------- [TOPIC 1] | [QUERY], [QUERY] | [URL] | [HIGH / MEDIUM] [TOPIC 2] | [QUERY], [QUERY] | [URL OR NEW PAGE] | [HIGH / MEDIUM] [TOPIC 3] | [QUERY], [QUERY] | [URL OR NEW PAGE] | [HIGH / MEDIUM] The final list is confirmed after the audit. 6. Reporting ------------ Sent by the [DAY] of each month: - Organic sessions, conversions and revenue (where tracked) by page group - Tracked query positions for target topics - Work completed against the deliverables table - Technical issues found and fixed - Plan for next month 7. Access and dependencies -------------------------- What I need | From | By ----------------------------------------- | ------------------------- | ------ Search console access | [CLIENT] | [DATE] Analytics access with conversion tracking | [CLIENT] | [DATE] CMS editor access | [CLIENT] | [DATE] Developer contact for technical fixes | [CLIENT / DEVELOPER NAME] | [DATE] Content approval contact | [NAME] | [DATE] Implementation: [I IMPLEMENT CHANGES DIRECTLY IN THE CMS / I BRIEF CHANGES TO YOUR DEVELOPER, WHO IMPLEMENTS THEM WITHIN [NUMBER] BUSINESS DAYS]. Delays in access or implementation delay results. 8. What I cannot guarantee -------------------------- Search engines decide rankings and change their systems often. I cannot guarantee specific positions, traffic levels or revenue. I commit to delivering the work described in this proposal each month, reporting on it honestly, and adjusting the plan based on what the data shows. I will not use tactics that break search engine guidelines, such as buying links. 9. Investment and term ---------------------- Item | Amount ------------------------------------- | ------------------------------- Phase 1: SEO audit (one-time) | [CURRENCY] [AMOUNT] Phase 2: Monthly program, [TIER] tier | [CURRENCY] [AMOUNT] / month Content writing beyond tier | [CURRENCY] [AMOUNT] per article Additional hours | [CURRENCY] [HOURLY RATE] - Billing: audit fee on acceptance. Monthly fee invoiced in advance on the [DAY] of each month, due within [NUMBER] days. - Minimum term: [6] months from the start of Phase 2, then rolling monthly with [30] days' written notice. - Tools: SEO tool subscriptions are [INCLUDED / BILLED AT COST]. - Ownership: all content and recommendations delivered belong to the client on payment. - Full terms are in the attached [RETAINER AGREEMENT]. 10. Acceptance -------------- Selected tier: [ ] Starter [ ] Growth [ ] Scale Client | SEO consultant ------------------------------- | ------------------------------- Signature: ____________________ | Signature: ____________________ Name: [CLIENT SIGNATORY NAME] | Name: [YOUR NAME] Company: [CLIENT LEGAL NAME] | Business: [YOUR BUSINESS NAME] Date: [DATE] | Date: [DATE] ------------------------------------------------------------ How to use this template 1. Fill section 1 with real numbers from a quick review. Generic opening paragraphs lose SEO deals. 2. Offer three tiers in section 4 so the client chooses volume, not whether to buy. 3. Leave section 8 in, word for word if you like. 4. Get access dates agreed before you set the start date. 5. Revisit target topics after the audit and confirm them in writing. Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.