# SOCIAL MEDIA MANAGEMENT CONTRACT

> **Disclaimer — not legal advice.** This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use

**This Social Media Management Contract ("Agreement") is made on [EFFECTIVE DATE] between:**

**Manager:** [YOUR NAME / AGENCY NAME], of [YOUR ADDRESS], email [YOUR EMAIL] (the "Manager")

**Client:** [CLIENT LEGAL NAME], of [CLIENT ADDRESS], email [CLIENT EMAIL] (the "Client")

---

## 1. Services and platforms

1.1 The Manager will provide the following services on [INSTAGRAM / FACEBOOK / LINKEDIN / TIKTOK / X / PINTEREST / YOUTUBE — DELETE AS NEEDED]:

- [ ] Content strategy and monthly content calendar
- [ ] Copywriting for captions
- [ ] Graphic design for static posts and carousels
- [ ] Short-form video editing from Client-supplied footage
- [ ] Scheduling and publishing
- [ ] Community management (clause 4)
- [ ] Paid social management (clause 5)
- [ ] Monthly reporting (clause 6)

1.2 **Not included:** photography or video shoots, influencer outreach, giveaways and contest administration, customer service beyond clause 4, crisis communications, and platforms not listed above.

## 2. Monthly deliverables

| Platform | Feed posts | Carousels | Stories | Short videos / reels |
| --- | --- | --- | --- | --- |
| [PLATFORM 1] | [NUMBER] | [NUMBER] | [NUMBER] | [NUMBER] |
| [PLATFORM 2] | [NUMBER] | [NUMBER] | [NUMBER] | [NUMBER] |
| [PLATFORM 3] | [NUMBER] | [NUMBER] | [NUMBER] | [NUMBER] |

2.1 Unused deliverables may roll over to the next month only, after which they lapse.

2.2 Additional posts are charged at [CURRENCY] [RATE] per post, agreed in writing in advance.

## 3. Content calendar and approvals

3.1 The Manager will deliver the next month's calendar, captions, and creative by the [20th] of each month.

3.2 The Client will approve or request changes by the [25th]. Each calendar includes [1] round of consolidated changes.

3.3 If approval is late, publishing starts on the next working day after approval. Posts missed because of late approval are not carried forward.

3.4 Reactive or same-day posts requested by the Client are scheduled if capacity allows and count toward the monthly volume.

3.5 The Client will supply brand assets, product information, photos, and footage by [DATE EACH MONTH]. The Client warrants it owns or is licensed to use everything it supplies.

## 4. Community management

4.1 **Coverage hours:** [WEEKDAYS 9:00–17:00 [TIME ZONE]], excluding public holidays in [COUNTRY].

4.2 **Response target:** within [4] working hours for comments and direct messages during coverage hours.

4.3 The Manager will respond using the Client's approved FAQ and tone of voice guide. Questions outside the guide are passed to [CLIENT CONTACT] for an answer.

4.4 **Escalation.** Complaints involving safety, legal threats, data requests, discrimination, or press inquiries will be escalated to [CLIENT CONTACT, PHONE] within [1] working hour and will not be answered publicly without Client approval.

4.5 Out-of-hours monitoring and crisis support are available at [CURRENCY] [RATE] per hour or [NOT AVAILABLE].

## 5. Paid social (delete if not used)

5.1 The Manager will plan, set up, monitor, and optimize campaigns on [PLATFORMS].

5.2 **Ad spend** is paid by the Client directly to each platform using the Client's own payment method. Ad spend is not included in the Manager's fee.

5.3 Monthly ad budget: [CURRENCY] [AMOUNT], changed only with the Client's written approval.

5.4 Management fee: [CURRENCY] [AMOUNT] per month [or [PERCENTAGE]% of monthly ad spend, minimum [CURRENCY] [AMOUNT]].

5.5 The Client is responsible for ensuring its products, offers, and landing pages comply with platform advertising policies. The Manager is not responsible for ad rejections or account restrictions caused by the Client's products, website, or previous account history.

## 6. Reporting

6.1 By the [5th] of each month, the Manager will send a report covering [REACH, ENGAGEMENT, FOLLOWER CHANGE, TOP POSTS, AD RESULTS, RECOMMENDATIONS].

6.2 One [30]-minute review call per month is included.

## 7. Account access and ownership

7.1 All social media accounts, pages, ad accounts, and business managers are owned by the Client and registered in the Client's name.

7.2 The Client will give the Manager [ADMIN / EDITOR / PARTNER] access. The Manager will not change account ownership, passwords used for recovery, or payment methods.

7.3 The Manager will use access only for the services in this Agreement and will follow the Client's security requirements, including two-factor authentication.

7.4 **Offboarding.** Within [5] business days of the end of this Agreement, the Manager will remove its own access, hand over any scheduled content, and supply source files for content paid for in full.

## 8. Fees and payment

8.1 **Monthly fee:** [CURRENCY] [AMOUNT], plus [TAX] where applicable.

8.2 The monthly fee is invoiced in advance on the [1st] of each month and due within [7] days. The first month is due on signature.

8.3 An onboarding fee of [CURRENCY] [AMOUNT] covers the audit, strategy, and setup [DELETE IF NOT USED].

8.4 **Late payment.** If an invoice is unpaid [10] days after its due date, the Manager may pause publishing and community management until payment is received. Overdue amounts carry interest at [LATE PAYMENT INTEREST RATE] or the maximum allowed by applicable law if lower.

## 9. Term and notice

9.1 **Minimum term:** [3] months from [START DATE].

9.2 After the minimum term, this Agreement continues month to month until either Party gives [30] days' written notice.

9.3 Either Party may terminate immediately for a material breach not fixed within [10] business days of written notice.

9.4 Fees for the notice period remain payable. Content created and paid for is licensed to the Client on termination.

## 10. Intellectual property

10.1 On payment, the Client owns the posts, captions, and graphics created for it under this Agreement.

10.2 The Manager keeps its templates, processes, strategy frameworks, and know-how.

10.3 The Manager may reference the Client and published content in its portfolio.

## 11. Results and liability

11.1 The Manager does not guarantee follower growth, reach, engagement, leads, or sales. Platform algorithms and policies change outside the Manager's control.

11.2 The Manager is not liable for platform outages, account suspensions, or loss of content caused by a platform.

11.3 Each Party's total liability is limited to the fees paid in the [3] months before the claim, except where the law does not allow that limit.

## 12. General

12.1 **Confidentiality:** each Party keeps the other's non-public information confidential during and for [2] years after this Agreement.

12.2 **Governing law:** [GOVERNING LAW AND JURISDICTION].

12.3 **Entire agreement:** this Agreement and signed change orders form the whole agreement.

12.4 **E-signature:** this Agreement may be signed electronically.

---

## Signatures

| Manager | Client |
| --- | --- |
| Signature: ____________________________ | Signature: ____________________________ |
| Name: [YOUR NAME] | Name: [CLIENT SIGNATORY] |
| Date: [DATE] | Date: [DATE] |

---

### How to use this template

1. Fill in the monthly deliverables table per platform.
2. Set calendar and approval dates that fit your production cycle.
3. Delete clause 5 if you do not run paid social.
4. Confirm the client owns every account before you accept access.
5. Have a lawyer in your jurisdiction review your filled-in version once before reuse.

*Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.*
