WEBSITE DESIGN AND BUILD PROPOSAL ================================= Disclaimer — not legal advice. This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use Prepared for: [CLIENT CONTACT NAME], [CLIENT COMPANY NAME] Prepared by: [YOUR NAME / STUDIO NAME], [YOUR EMAIL], [YOUR PHONE] Date: [DATE] | Proposal ref: [PROPOSAL NUMBER] | Valid until: [EXPIRY DATE] 1. Project summary ------------------ [ONE PARAGRAPH ON THE BUSINESS GOAL. Example: "[CLIENT COMPANY] needs its first website to turn referral traffic into booked consultations. This proposal covers the design and build of a [NUMBER]-page site on [CMS], with a consultation request form, launched by [LAUNCH DATE]."] Primary goal of the site: [E.G. ENQUIRIES / BOOKINGS / CREDIBILITY FOR SALES CALLS / PRODUCT SIGNUPS] Target launch date: [LAUNCH DATE] Total investment: [CURRENCY] [TOTAL FEE] 2. Sitemap and page inventory ----------------------------- # | Page | Template used | Content supplied by - | ------------------------- | --------------------- | ------------------- 1 | Home | Home (unique) | [CLIENT / DESIGNER] 2 | About | Standard content page | [CLIENT / DESIGNER] 3 | [SERVICES OVERVIEW] | Standard content page | [CLIENT / DESIGNER] 4 | [SERVICE DETAIL x NUMBER] | Service detail | [CLIENT / DESIGNER] 5 | [BLOG INDEX + POST] | Blog | [CLIENT / DESIGNER] 6 | Contact | Contact | [CLIENT / DESIGNER] 7 | Privacy policy, terms | Legal (text only) | Client Templates designed: [NUMBER]. Pages populated by me: up to [NUMBER]. Further pages using an existing template: [CURRENCY] [PRICE PER PAGE] each. 3. Functionality ---------------- Feature | Included | Notes ----------------------------- | ------------------- | ------------------------------------------------- Contact / enquiry form | Yes | Submissions emailed to [CLIENT EMAIL] [BOOKING OR SCHEDULING EMBED] | [YES / NO / ADD-ON] | [THIRD-PARTY TOOL, CLIENT ACCOUNT] [NEWSLETTER SIGNUP] | [YES / NO / ADD-ON] | Connected to [EMAIL PLATFORM] Blog with categories | [YES / NO] | [NUMBER] sample posts loaded [ECOMMERCE / MEMBER AREA] | [YES / NO / ADD-ON] | [SCOPE] Analytics setup | Yes | [ANALYTICS TOOL], client-owned account Basic on-page SEO | Yes | Titles, meta descriptions, headings, sitemap file Any feature not marked "Yes" is out of scope and can be quoted separately. 4. Content and asset responsibilities ------------------------------------- - Copy: [CLIENT SUPPLIES FINAL APPROVED COPY FOR ALL PAGES BY [DATE] / COPYWRITING INCLUDED AS LINE ITEM IN SECTION 7]. - Images: [CLIENT SUPPLIES / STOCK LICENSED BY DESIGNER UP TO [NUMBER] IMAGES / PHOTOGRAPHY QUOTED SEPARATELY]. Minimum [RESOLUTION] px on the long edge. - Logo and brand assets: vector logo, colors and fonts supplied by [DATE]. - Late content: if content is not received by the date above, I will build with placeholder text and the launch date moves by the length of the delay. 5. Technical setup ------------------ Item | Detail --------------- | --------------------------------------------------------------------------------- Platform / CMS | [CMS OR FRAMEWORK] Hosting | [CLIENT ACCOUNT ON [HOST] / ADD-ON CARE PLAN] Domain | Registered and owned by client at [REGISTRAR] Browsers tested | Latest two versions of [BROWSER LIST] Devices tested | Mobile, tablet and desktop breakpoints Accessibility | Designed to [ACCESSIBILITY STANDARD] for color contrast, headings and form labels CMS training | [ONE] recorded session of [60] minutes 6. Timeline ----------- Dates run from the day the deposit clears. Phase | What happens | Your input needed | Target date ------------------ | ---------------------------------------------- | ----------------------------------- | ------------- 1. Discovery | Kickoff, goals, sitemap confirmed | Kickoff attendance, brief answers | [DATE] 2. Wireframes | Layout for each template | Feedback within [5] business days | [DATE] 3. Visual design | Desktop and mobile designs for each template | [2] rounds of consolidated feedback | [DATE] 4. Build | Templates built, content loaded on staging | Final content delivered | [DATE] 5. QA and approval | Cross-browser testing, fixes, staging sign-off | Written approval of staging site | [DATE] 6. Launch | Domain connected, analytics checked, handover | DNS access | [LAUNCH DATE] 7. Investment ------------- Item | Detail | Amount ---------------------------- | -------------------------------------- | ---------------------- Discovery and sitemap | Kickoff, sitemap, content plan | [CURRENCY] [AMOUNT] Wireframes and visual design | [NUMBER] templates, desktop and mobile | [CURRENCY] [AMOUNT] Build and content load | Up to [NUMBER] pages on [CMS] | [CURRENCY] [AMOUNT] Functionality | [FEATURES FROM SECTION 3] | [CURRENCY] [AMOUNT] QA, launch and training | Testing, go-live, CMS session | [CURRENCY] [AMOUNT] Total build fee | Excluding [TAX] where applicable | [CURRENCY] [TOTAL FEE] Payment schedule Payment | Trigger | Amount ----------------------------- | --------------------------------------- | ------------------- Deposit ([PERCENT]%) | On acceptance | [CURRENCY] [AMOUNT] Design milestone ([PERCENT]%) | Approval of visual designs | [CURRENCY] [AMOUNT] Balance ([PERCENT]%) | Approval of staging site, before launch | [CURRENCY] [AMOUNT] Optional add-ons Add-on | Description | Price ----------- | ----------------------------------------------------------------------- | --------------------------- Care plan | Hosting management, updates, backups, [NUMBER] hours of edits per month | [CURRENCY] [AMOUNT] / month Copywriting | [NUMBER] pages written from interview | [CURRENCY] [AMOUNT] Extra page | Using an existing template | [CURRENCY] [AMOUNT] each 8. Launch support ----------------- For [14] days after launch I will fix bugs in the work I delivered at no charge. A bug is something that does not work as approved on staging. New content, new features and design changes after launch are billed at [CURRENCY] [HOURLY RATE] per hour or covered by the care plan. 9. Assumptions -------------- - One named approver on the client side: [APPROVER NAME]. - [2] rounds of revisions at wireframe stage and [2] at visual design stage. A round is one consolidated set of written feedback. - Third-party subscriptions (hosting, plugins, fonts, booking tools) are paid for by the client and held in the client's name. - The client owns the domain and all content they supply. Ownership of the design and code passes to the client on payment of the final invoice. - Full terms are set out in the attached [WEB DESIGN CONTRACT]. 10. Acceptance -------------- Client | Designer ------------------------------- | ------------------------------- Signature: ____________________ | Signature: ____________________ Name: [CLIENT SIGNATORY NAME] | Name: [YOUR NAME] Company: [CLIENT LEGAL NAME] | Business: [YOUR BUSINESS NAME] Date: [DATE] | Date: [DATE] ------------------------------------------------------------ How to use this template 1. Fill in the sitemap first. If you cannot list every page and its template, you are not ready to price. 2. Decide who writes the copy before you send. Delete whichever option in section 4 does not apply. 3. Remove any feature row in section 3 you are not offering rather than leaving it blank. 4. Keep the balance payment before launch, not after. 5. Attach the full contract and set an expiry date of 14 to 30 days. Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.