WEBSITE REDESIGN PROPOSAL ========================= Disclaimer — not legal advice. This template is provided free of charge, as is and with no warranty of any kind, and using it creates no attorney-client relationship. It is jurisdiction-neutral: you are responsible for adapting it, for your own legal and tax compliance, and for having a qualified professional in your jurisdiction review it before you rely on it. Full terms: https://trycolo.co/terms-of-use Prepared for: [CLIENT CONTACT NAME], [CLIENT COMPANY NAME] Prepared by: [YOUR NAME / STUDIO NAME], [YOUR EMAIL] Date: [DATE] | Proposal ref: [PROPOSAL NUMBER] | Valid until: [EXPIRY DATE] Current site: [CURRENT DOMAIN] 1. Summary ---------- [ONE PARAGRAPH. What is not working about the current site and what the new site must do better. Example: "[CLIENT COMPANY]'s current site runs on an unsupported theme, loads slowly on mobile and sends quote requests to an inbox no one monitors. This proposal covers an audit of the existing [NUMBER] pages, a redesign on [NEW PLATFORM], migration of retained content and a redirect plan, with relaunch targeted for [DATE]."] Goals for the new site 1. [GOAL 1, E.G. INCREASE QUOTE REQUESTS FROM MOBILE VISITORS] 2. [GOAL 2, E.G. LET THE TEAM EDIT PAGES WITHOUT A DEVELOPER] 3. [GOAL 3, E.G. CONSOLIDATE OVERLAPPING SERVICE PAGES] 2. Current site snapshot ------------------------ Item | What I found ------------------------------ | --------------------------------------------------------- Platform / CMS | [CURRENT PLATFORM AND VERSION] Approximate indexed pages | [NUMBER] Blog / resource posts | [NUMBER] Forms and where they send data | [LIST] Main traffic sources | [ORGANIC / DIRECT / PAID / REFERRAL] Known problems | [SPEED / BROKEN LINKS / OUTDATED PLUGINS / ACCESSIBILITY] These figures come from a preliminary review. Phase 1 confirms them. 3. Phase 1: Site audit (fixed fee) ---------------------------------- Audit task | Output ---------------------------- | ---------------------------------------------------------- Content inventory | Spreadsheet of every URL with template, traffic and status Analytics review | 12-month baseline for traffic, top pages, conversions Technical crawl | Broken links, missing metadata, slow templates, errors Forms and integrations check | Where each form sends data and who receives it Stakeholder interviews | Up to [NUMBER] interviews of [45] minutes Recommendations | Keep / rewrite / merge / retire decision per URL Deliverable: audit report and URL decision sheet, presented on a [60]-minute call. Client sign-off required: the URL decision sheet must be approved before Phase 2 starts. 4. Phase 2: Design and build ---------------------------- Item | Scope ----------------------- | ----------------------------------------------------------- Page templates designed | [NUMBER] (e.g. home, service, case study, article, contact) New pages created | [NUMBER] Platform | [NEW PLATFORM] Functionality | [FORMS, BOOKING EMBED, SEARCH, FILTERING, ETC.] Revision rounds | [2] at wireframe stage, [2] at design stage Accessibility baseline | [ACCESSIBILITY STANDARD] 5. Phase 3: Content migration ----------------------------- Content type | Quantity | Method | Done by ----------------------- | ---------------- | ------------------------------------------ | ---------- Core pages (kept as is) | [NUMBER] | Manual, reformatted to new templates | [DESIGNER] Pages to be rewritten | [NUMBER] | New copy supplied by [CLIENT / COPYWRITER] | [WHO] Pages to be merged | [NUMBER] | Combined per audit decisions | [DESIGNER] Blog posts | [NUMBER] | [AUTOMATED IMPORT / MANUAL] | [DESIGNER] Media files | [NUMBER OR SIZE] | [METHOD] | [DESIGNER] Migration above the quantities listed is billed at [CURRENCY] [PRICE] per page or post. 6. Redirects and search protection ---------------------------------- - Build a redirect map from every retained or retired old URL to its new destination. - Carry over page titles and meta descriptions for kept pages unless rewritten by agreement. - Implement permanent redirects at launch and test a sample of [NUMBER] old URLs. - Confirm the live site is open to search engines and submit an updated sitemap. - Monitor not-found errors and fix missed redirects for [30] days after launch. These steps are designed to reduce the risk of lost traffic. Search rankings depend on factors outside my control and are not guaranteed. 7. Timeline ----------- Phase | Duration | Target completion --------------------------------- | ----------------- | ----------------- Phase 1: Audit | [NUMBER] weeks | [DATE] Client approval of URL decisions | [5] business days | [DATE] Phase 2: Design | [NUMBER] weeks | [DATE] Phase 2: Build on staging | [NUMBER] weeks | [DATE] Phase 3: Migration and redirects | [NUMBER] weeks | [DATE] QA, staging approval and relaunch | [NUMBER] week | [RELAUNCH DATE] Post-launch monitoring | 30 days | [DATE] 8. Investment ------------- Phase | Amount ----------------------------------------- | ------------------- Phase 1: Site audit | [CURRENCY] [AMOUNT] Phase 2: Design and build | [CURRENCY] [AMOUNT] Phase 3: Content migration | [CURRENCY] [AMOUNT] Redirects, relaunch and 30-day monitoring | [CURRENCY] [AMOUNT] Total (excluding [TAX] where applicable) | [CURRENCY] [TOTAL] Payment schedule Payment | Trigger | Amount ---------------- | ---------------------------------- | ------------------- Audit fee | On acceptance | [CURRENCY] [AMOUNT] Build deposit | Approval of the URL decision sheet | [CURRENCY] [AMOUNT] Design milestone | Approval of visual designs | [CURRENCY] [AMOUNT] Balance | Staging approval, before relaunch | [CURRENCY] [AMOUNT] If the client chooses not to continue after Phase 1, only the audit fee is due and the audit report is theirs to keep. 9. Client responsibilities -------------------------- - Admin access to the current site, hosting, domain registrar and analytics by [DATE]. - One named approver: [APPROVER NAME]. - Rewritten copy for pages marked "rewrite" by [DATE]. - Notice of any internal systems that receive data from the current site's forms. 10. Assumptions and exclusions ------------------------------ - The current site remains live and unchanged during the project, apart from urgent fixes. - Out of scope unless added: new copywriting, photography, paid search changes, ongoing SEO work, email platform migration. - Ownership of the new design and code passes to the client on full payment. - Full terms are in the attached [CONTRACT NAME]. 11. Acceptance -------------- Client | Designer ------------------------------- | ------------------------------- Signature: ____________________ | Signature: ____________________ Name: [CLIENT SIGNATORY NAME] | Name: [YOUR NAME] Company: [CLIENT LEGAL NAME] | Business: [YOUR BUSINESS NAME] Date: [DATE] | Date: [DATE] ------------------------------------------------------------ How to use this template 1. Do the preliminary review in section 2 before you send. A redesign quoted blind is a fixed fee on unknown work. 2. Make the URL decision sheet a hard gate between the audit and the build. 3. Set migration quantities as real numbers and price overflow per page. 4. Keep the "not guaranteed" line in section 6. 5. Book the 30-day monitoring checks in your calendar the day you relaunch. Template provided by Colo (trycolo.co). Not legal advice — review with a qualified professional in your jurisdiction.